Sun & Rain Harvesting
I spent most of the past decade working in South America, where I managed numerous sustainable development and disaster relief projects and led medical brigades to indigenous communities in the Andean highlands and Amazon rainforest. Through these experiences I learned to appreciate how quickly modern amenities and basic services and supplies can disappear, leaving people and communities to fend for themselves.
As a result, I recently created a business called Always Ready that helps families and communities improve their resiliency and day-to-day existence by simplifying their lives, decreasing their reliance on the overcomplicated and increasingly expensive modern systems, and helping to rebuild healthy communities capable of providing mutual aid during times of crisis and support all the time.
Always Ready is preparing to launch a website – http://www.sunandrainharvesting.com – that will sell low cost technologies, such as rain barrels, modular solar panels, gardening equipment, etc., and consulting services to help people achieve this.
Though the store will sell a number of product categories, it will focus mostly on products that provide water, generate energy and generally allow for a more sustainable lifestyle - it is NOT a survival store!
Initially the website's target audience will be families and small businesses looking for affordable sustainable technologies for energy generation and water capture. In other words, the site will not be selling $40,000 whole house solar systems or huge cisterns, but rather, solar panel kits and rain barrels that people can install themselves. The site will also be a platform for selling consulting services, but this is really a footnote to its greater function as a store.
I require a logo to represent the Always Ready brand and which can also be used on the SunandRainHarvesting.com website. This is easier than it sounds because sustainability and independence are the fundamental pillars of both Always Ready and SunandRainHarvesting.com.
Please consider the following:
1. Use colors representative of earth, water, nature, and maybe the sun. In other words, blues, browns, greens, and possibly yellow/orange.
2. Not too serious - it should inspire confidence and not fear!
3. Please do not use any stock images or clip art in the logo.
4. The logo should go with a clean type font that looks good for both "Sun & Rain Harvesting" and "Always Ready LLC".
I have attached a logo a friend tried to prepare for me. It is not terrible, but does not capture the independence or resilience aspects of the business or simple technology component (it just focuses on natural resources).
Here are a couple of logos I like something about (but neither have everything I am after):
Please write if you need further direction. I tried to be clear, but can imagine how this might confuse....