We are a publishing company based in Melbourne, Australia. We currently have a brand called BuildeBook.com (http://www.BuildeBook.com). We want to change the name of this site to Info4HealthStaff.com. We need a new logo for this brand.
Ideally, you will look at the BuildeBook Site and develop a logo that will cleverly enable us to switch brands. I suppose this means we should use the same colours as the original site. However, if you think we could make a clean break, then we will consider this.
Our market is predominantly nurses (45 - 60 year old women) but we also attract a wide range of allied health staff to this site. The logo needs to be crisp and clean and very distinctive. It will need to be pitched to a conservative market.
The content on the site is professional reference material.
Tell us a bit about who you are and the people you reach
Nurses, allied health staff.
Please ensure you can easily read the words
We want each word to be clearly distinguished so that the logo reflects the sites content.