LOGO FOR NEW KIDS FITNESS BUSINESS

SHAK Fitness

Shak Fitness is owned and operated by a couple of mates who got together and decided to offer kids a fun and engaging sports program that included lots of different gross motor skills utillised in a team environment.
We operate in the eastern suburbs of Sydney. We work with kids aged 3-6 at local preschools and daycare centre's as well as small groups in the local parks.

Our target audience is parents and kids. Parents need to relate to the logo and feel that the program will be beneficial to their kids. Kids need to find the logo fun and associate the logo with sports/fun

We require a logo that can be used to embroider/screen print shirts for use on staff during training sessions. The logo will also be used on flyers for promotional purposes.

Design Brief:
The logo will contain the company name.
SHAK Fitness.
Shak stands for SPORTY HEALTHY ACTIVE KIDS.
The use of both in some way would be great.
I would like to include some detail to show a range of sports or kids involved in sports. Some different sporting accesories or balls maybe?
I would like to keep logo to strong, bold colours.
I would like the logo to suggest movement, fun, kid friendly, action.
I would like the text to be easily readable for kids.