We teach parkour. This is a family friendly, sustainable fitness activity for people of all ages. Teaching people how to fully use and strengthen their body through functional movement for health, longevity and FUN! Here's a video that shows parkour http://goo.gl/hcf6S
We do NOT want to use any silhouettes of jumping people as is common in many parkour brands. We want a symbol that will be recognizable on its own without our name necessarily being written out; though it's not necessary. We want something that will show up well when screen-printed on clothing so not too detailed. Abstract is better than accurate. We do not want to use the initials "KP" since it means too many things, but using the K so that the symbol is incorporated in the name would be acceptable. Making KINETICS all caps, has been what we've worked with so far but by no means are we set on that. We like strong sweeping lines that simulate fluid movement. We've toyed with the idea of arrows to show movement as well as something a little more scienc-y to go with "kinetics". We are targeting both kids, interested in fun and play and looking cool, and adults interested in fitness and muscles and looking badass. Mostly males but we want to be female friendly. We have yet to settle on a slogan since we're unsure of the direction the logo will take us and we want to be able to have something that brings the logo and the company name together. Suggestions are welcome.