Personal training, health and fitness. I rent the floor space at a gym so my target market are the members of the gym.
'lean' is one of my key words as most people (women in particular) want to get lean! I also incorporated 'unleashed' as I don't want people to want to be skinny, I want them to desire a fit body! So I guess the 'unleashed' is to represent strength and transformation! Don't know if that helps you any :) I would like to ideally target people between 25-40 years of age who want to loose weight.