My name is Tina McNaught and I have just started my own home based business as a retailer of really fine table, bed, bath, kitchen linens from France, Belgium, Italy, NZ and Australia. My linen is targeted at the higher end of the retail market as a tablecloth can cost up to $500. Most of my products will be made from 100% linen. I love linen, it's my passion, I also love lemons, I love their smell, taste and colour, they are such a happy sunny fruit. Hence the name Linencello, I also love the drink Limoncello!. The personality I am trying to get a across is simple, clean, fresh and elegant.
Tell us a bit about who you are and the people you reach
My desired audience is anyone who appreciates fine linen, that believes in paying more for quality. They belive that good linen will last you a lifetime, and like in Europe, good linen is handed down through the generations, I love that, and I would love to change peoples beliefs about it. I'm also against massive consumption, and cheap linen is mass marketed then thrown out a year later when it's lost it's colour, has holes, is stained beyond repair etc. My linen will last you a lifetime, if it's looked after.
I would like a logo with a lemon on it. I was thinking:
L i n e n c e l l o, with a lemon instead of the dot over the i.
I love white, yellow and navy blue, I also like a natural linen colour, but I'm not sure if that will match. I also like gold, but not brassy gold, Tuscan gold!!
I would like a logo that will transfer easily to my website, blog, packaging, embroidery and everything else that goes with marketing a business.