Patrick McMurray - http://www.patrickmcmurray.com -
We want to provide Patrick McMurray with an official logo and tag line/slogan. To provide an explanation of our brand we describe our philosophy.
Patrick McMurray is an Australian luxury mens accessories and silk tie designer. His ties are the epitome of male self-expression: colourful, contemporary, and of the highest quality. The current range is comprised of cufflinks and silk ties. We are looking to expand into mens’ jewellery (lapel badge, tie pin, finger rings) and women’s scarves and ties.
Patrick McMurray ties are made of the finest silk woven in England, and his cufflinks are sterling silver. For more images of Patrick McMurray products please provide your email address.
Our clients are 28-65 years of age, successful, confident, fashion-conscious, a connoisseur of quality. He has the wealth to spend on himself, and is not overtly flashy.
He is a cultured world traveller, aesthetically intelligent and knows high quality and design when he sees it. Patrick McMurray’s ties retail for $235 (more expensive then Hugo Boss, Kenzo and Armani) and are a sell-out in high-end retailers.
Darker colours and sophisticated metal colours are preferred:
• Obsidian black
• Bordeaux red
• Dark purple
• Indigo blue
• Dark fuchsia
Please consider this logo will be incorporated in all aspects of the company: stationery, branding, website, packaging and its own branded products.
Mix of capital and lower case lettering is desired however we are open to anything that catches the eye. Font must be legible and easily distinguished. You are free to use your creativity, just be clean and modern.
Please include the full brand name: Patrick McMurray
Tag line/slogan: We are open to ideas, however keep in mind it must have global appeal and applicable to both genders. The main theme should be around luxury, self-expression and quality.
Required graphic file:
• EPS version
• JPG version
• GIF version
• PSD version