Raw Formula Sports Nutrition was founded on the basis that as a competitive athlete or an active individual in order to truly optimize you're physical fitness and performance it is essential that you fuel your body with pure, high quality ingredients....No Artificial Sweeteners, No Artificial Flavoring, No Processed ingredients and Definitely no Chemicals!
Before you put something in your body read the ingredients label, if it sounds like a chemical then it is not intended for your body, and nor should you want it in there. You're body put simply.... is not a trash can! It is a highly evolved organism with an incredibly complex digestive system designed to perform intricate tasks efficiently. So take a moment to consider the array of toxic chemicals that go into some of the best selling protein shakes available in the world of sports nutrition today, such as Aspartame (its toxic and can cause serious damage to the human nervous system), Glutamic Acid (can cause brain neuron injury) do you really want these chemicals in your body, we didnt think so! So thats why when you look at the ingredients in our natural protein formulas you will find nothing but completely natural ingredients. Our Sports formulas contain only the best of what mother nature has to offer.
Our target audience is young to middle aged athletes who want to maximize performance naturally without losing a step!
Essentially this protein powder is a 'Vegan' protein powder but we do NOT wish to market it as such, although we do understand that vegan athletes will form a core consumer base for us we wish to market this product to young to middle age athletes who participate in more alternative sports such as SURF,SNOWBOARD,SKI,WAKEBOARD,MMA,CONTACT SPORTS, AND TRIATHLON.
Our audience who although perhaps are not 'health freaks' as such are either open to or looking for a Protein supplement that wont have any immediate or long term side effects without sacrificing performance, endurance and recovery.
Our target audience would typically read magazines and publications, and surf the web to keep up to date with their preferred sport as well as have an interest in training and performance progressions within that sport.
Brands our target audience would typically be interested in would be those such as under armour, cytosport, and nike 6.0.
We would like the logo to comprise of the main logo with the tag line underneath 'Raw Formula' and the tag line 'natural nutrition for natural athletes'
You are free to be creative and at present we have no desired color scheme but as the contest evolves this will become more apparent.
Here's a valuable resource:
Take a look at the following websites to get a feel for some of the other brands competing in the same market: