GuidedLife.com, Guided Life Academy, Guided Life Partnership. Etc.
We are launching a new company, GuidedLife.com, which will be a self-help company with a spiritual component. We will have seminars, CD programs, DVD programs, etc. It will be like a cross between Tony Robbins and the Dalai Lama.
The target audience is people who are looking for a way to relieve emotional pain, or to get a deeper feeling or spiritual connection. The company will have a strong background in eastern philosophy and Indian traditions.
Logo must convey promise of name -a guided life. The company is spiritual, not religious. It must NOT have an airy fairy stereotypical new age or generic spiritual look.
I'm looking for something unique that will stand out and be memorable. Also, there is a chance that the name might be changed from Guided Life so the mark will have to be something that can be used to brand products/events that might not include the name Guided Life.
For some reason the icon the Artist Formerly Known as Prince used comes to mind... not sure if this is what I want, but it might be a direction to get started.
Also, the only other suggestion is that the word "Presence" or "Being Present" is a core part of the teaching. "Presence" as in the divine presence AND present/aware. And people who facilitate the programs are called "guides."
Maybe think yin and yang... balance... bright ball of light....
strategy vs. flow...
material vs. spiritual...
internal vs. external...
Corporate-spiritual? Does that concept make sense? Must convey structure and flow... Must convey HIGHEST QUALITY!
I will be watching this very closely and give fast feedback!