We are a consulting company launching a business coaching programme. We don't want to come across as boring or staid but rather dynamic, forward thinking and idea-driven. We want to represent a clean, professional image but not boring so you'll need to find the thin line between funky and dynamic and being too traditionally corporate.
We have two audiences - one are people who are/want to become business coaches, the other is business people and business owners requiring assistance to grow their businesses. The first group include existing consultants, accountants, bookkeepers and business professionals, the second includes everything from sme's to multinationals across all industries and market segments.
We require a logo to be used on all marketing materials and a website banner.
We’d like the design to be based on the letters of the name of the company, if possible, or a device to be included in the lettering or the background that represents movement forward or something similar however the logo will need to be produced also in black and white without losing the impact. We’d like a logo to be clean and contemporary and to represent movement forward, quality, professionalism but not to be formal and staid.
We’d like a two colour – perhaps blue and orange – but we’re open to suggestions.
The logo needs the name “impetus” with the words “business coaching” after it or underneath it or somehow included.
We require the logo in high res .jpg and .psd formats.