We provide marketing services to entrepreneurs as well as small and mid-size business owners helping them to launch new products and turn around existing products and businesses. Our goal is to get their products noticed so it has to grab their prospects' attention and stand out from the crowd so they're not like the rest and so it delivers results they didn't think was possible. As the company that does that for them, we need to stand out too and get that message across in our branding.
Tell us a bit about who you are and the people you reach
This is a B2B market. Business owners, entrepreneurs, presidents, VPs, marketers, advertisers and publishers. They're frustrated with their current marketing and are looking for creative solutions to their problems. We are NOT trying to serve Fortune 500 companies. Rather, we're looking to serve small and mid-size business owners.
I'm not opposed to someone or something breaking through a wall to get that "breakthrough" message across but I also don't want it to look cheap and cliche. Another idea along the breakthrough idea is sunlight breaking through the clouds on a stormy day. The idea is that when things seem scary there's a breakthrough that really is possible. But of course I leave it in your very capable, creative hands...