We will be working in a modern and technology focused industry that is increasingly crowded, so need a memorable logo that will stand out from rivals.
We will be operating business to business and business to consumer, but the target audience is predominantly other technology companies and their employees.
We would like a logo that is predominantly just the name AppSynth using striking lettering. Other ideas could certainly be explored outside of the lettering but this should be the focus.
The desired colour scheme is lime green and a darker leaf green but we should also be able to produce it as a single colour black on white. One idea is to have have the name in one shade of green filled in, and the other outlined thickly in the other green with no fill. This is just a first thought however and am keen to see what different creative minds can come up with.
Oh, and we are more of a rounded-edges than sharp corners type brand!