We are an Osteopathic practice, helping people maintain vibrant health and to find healing for most structural issues of the body including back pain, neck and limb pain, headaches, and lots of other general health issues. We are located in a semi-rural suburb called Dural, on the metropolitan outskirts.
We are highly trained and government registered practitioners, but attract clients on a first-hand basis (they don't need referrals), so we need to say something meaningful in our logo in order to attract new clients.
Distinctives about our profession include: The use of hands as our primary tools of diagnosis and treatment, Care for the whole person, Thorough anatomical & physiological basis, Care for people of all ages/ stages from newborns to elderly.
Our practice is about to move to a location with good frontage on a busy road, so a vibrant and clear sign will have a strong impact. Most passing traffic will be middle-class families with a typical wide range of interests.
We have lots to offer to people of all ages, but many people still don't know what Osteopaths do.
We envisage a logo implying some of the distinctives mentioned above, especially incorporating hand(s) and probably people in some way. It needs to also include our business name in a font that makes it stand out clearly - nothing italicised or script-like.
Our preferred colours for the business name would be a dark blue or teal - for the rest of the logo we are open to suggestion, but we don't want too many colours.
We need the logo for our main street signage, but also to be adapted for use on business cards, stationery & web page.
The feel of the logo needs to combine a bold business presence along with a sensitive and caring approach, as expected in a very relational health arena. We don't want the logo looking too slick and corporate - which can have a "cold" feel, but it does need to be professional. A clip art appearance will not be satisfactory, and photographs will not suit either.
If possible ideal file formats would be in each of the following:
- .ai (Adobe Illustrator),
- .jpg, AND
We have a great profession - but we need your help to present it to people who don't know about us yet!