I have created a company that does marketing projects for IT/medical imaging software suppliers. My customers create and sell software that allows radiologists to read images on-line, allows easy scheduling of patients in imaging centers, and transports patient images and reports from a hospital, to a radiologist's home, to a referring physician office.
Some of the projects I will do are things such as creating financial business cases and return on investment models to show the value of the client's software.
Tell us a bit about who you are and the people you reach
Medical imaging software companies (Fuji, Konica, GE Medical, Philips, Siemens etc.)
I selected the name Column Marketing because I hope that my projects will be phased over time and a column represents a building-block. For example, the first phase may be to interview a hospital that has implemented the client's software and discover the financial benefits they have achieved as a result. The second phase would be to write a business justification about this hospital that the vendor (my client) could put on their website as an endorsement. The third phase may be to create a Return on Investment model for this software application that can be shown to other perspective hospitals, and the fourth phase may be to train the client's sales team how to run the model.
I would like the logo to represent a Greek Column.