The logo should incorporate the word Privilege and there should be room for subtext such as 'Solutions' , 'Northern Ireland', 'Dublin' etc. Look at the current logo to get an idea of what we are after, we need 'Privilege' in a larger font size with room for subtext in a smaller font size (as the 'Solutions' text is in our current design).
We also need an identifiable icon to go with the logo text, something that will stand out and be identifiable on its own.
We are looking for a young, vibrant, sexy (but classy!) brand. Something similar to Virgin, MTV, Ferrari. We would like a similar feel to our logo as those brands. This should have an aspirational feel, people should want to be associated with our brand. People should want to feel Privileged.
We plan on using the logo with 2 distinct colour schemes. So for instance our corporate clients will see a more subdued colour scheme whereas our entertainment / media clients and customers will see a more jazzed up vibrant colour scheme. So the logo should be designed with this in mind.
A few things to consider :
- Nothing too corporate, the logo should be designed with our customers in mind, young, trendy
- No stock images / clip art
- Final file format should be Adobe Illustrator vector format