My name is Kim West and I have been a family therapist for 18 years. I have been speciailizing in childrens sleep for 13 years. I have written 3 books sold in the US, UK, Scotland, Ireland, Wales, Australia and New Zealand and soon China and Taiwan. I help parents teach their newborns to 5 year old children put themselves to sleep and back to sleep independently without letting them cry it out alone. I have a gentle method which has made me very popular. I wish to update my logo and website which I have been told looks amateur and not credible enough considering all the TV shows I have appeared on. My first step is the logo.
Tell us a bit about who you are and the people you reach
My audience is complied of parents or families all over the world. Average ages are between 28-45 years old with children ages newborn to 6 years old...although I am planning on branching out to 12 years old. They are educated, sophisticated, exhausted, desperate and want some sleep but are not willing to let their child cry it out alone. Many are a traditional family with mother, father, children, some are single parents, some are lesbian couples, some are step families and all are tired. They cross all cultures. My new logo will also be used by future sleep coaches that I will be training and hopefully in daycares who wish to advertise that they are certified or approved by the Sleep Lady.
I am looking for a logo for my website, letterhead, products and forms. The logo could be a shape that includes "The Sleep Lady, Kim West LCSW-C".
"The Sleep Lady" is trademarked so it gets an R in a circle at the end.
I like the colors on my current site which are also used on my books (see my home page http://www.sleeplady.com.). As you can see I have been using moons, stars and sheep but I dont have to use them any longer. I would like something that depicts a family or child and sleep. I would like it to be more sophisticated than what I currently have with the sheep. It should also not focus just on newborns but include toddlers and preschoolers.
The names and words with it would be:
Sleep Lady Solutions
Gentle Parenting Tips, Tools and Techniques for Sleep and Beyond
Kim West, LCSW-C
The Sleep Lady
Gently Solving Your Baby and Toddlers Sleep Problems Since 1997
Please let me know if you need anything else! I think this will be a fun project!