I own a small pet shop & am re branding myself with a new name. 99% of the products I sell are for dogs, most are necessary & some are just plain fun! I have a 12 year old dog who looks like a puppy- he comes to work with me everyday & has his own fan club =) I love all things dog, love sharing that with people & aim to be THE convenient spot for dogs to shop.
My ideal customer is a married woman with kids & at least 1 dog who lives within 10 miles of my shop. Most are not working but highly educated & financially well off. They love their dog & the dog is truly a member of the family but getting his/her supplies MUST be convenient. I am in a small town with a lot of word of mouth advertising.
Sniff dawg is the name. Short & to the point, a solid sounding name. I would like to see the I in Sniff used creatively i.e. a dog with a big nose or a fire hydrant. For the dog I'm looking for a warm feeling, like a squishy puppy feel.
The tag line is "the convenient spot for dogs to shop"
Color- I would like to this in purple & black. Not sure which way, the writing black & the dog/fire hydrant/paw print in purple or the opposite.
If possible, could paw prints be used for the W in dawg? Maybe upside down fat rounded paw prints (not the claw type)
Font- clear bold lettering, no fancy script
NO CARTOON like dog drawings. I am looking for VERY simple & understated, subtle. No Clip Art, all original work please.
I like the style of Barsotti's The Pup.
This has to be easily used in all print types- business cards, web site, tshirts & more