GreetingCardMaker is a forthcoming website which will offer users the opportunity to design their own greeting card and print it on their home printer.
This product is aimed primarily at a female audience. Typically, they will be aged 35-65, creative and interested in crafts.
We require a logo to be used on both a website and printed stationery. The website has not yet been designed.
The logo needs to be capable of being resized (within reason). We would like a graphical element as well as for it to incorporate the words "GreetingCardMaker.co.uk". We would expect the design to include a "greeting card" graphical element and, perhaps, something that suggests printing. However, we are open to more abstract ideas.
The design must be modern and we would anticipate it incorporating only 2-3 colours although we're open to ideas on that.
The colours need to be appropriate to the audience. Popular colours in magazines aimed at this audience include fuchsia, magenta, purple and lime green but please feel free to be creative with this: our colour scheme has not yet been set.