Tell us a bit about who you are and the people you reach
We are an optometry practice: eye examinations, eye healthcare, contact lenses and glasses.
To give us an idea of the overall feeling of your brand, let us know which styles you lean towards
We target a demographic ranging from educated professionals to families w/ kids. We would like our logo to communicate professionalism, precision, and clarity appropriate for a healthcare office, but also a bit clever and fun.
We like this logo: http://cias.rit.edu/~mak9845/wordpr…own_id.jpg
for the simple graphical elements and clean look.
we like a lot of stuff seen on grainedit.com. We like Monocle magazine. We like the font Futura.
We want the design to be clean and timeless: no gradients, no shadows. The design does not HAVE to include glasses or eyes, and I think we might prefer a more abstract representation of these if present.
For the company name, I think it would look good to have two lines: the top line, in larger print says Hercules; the bottom line, in smaller print says Optometric Group, with the length matching the top line.
It might be fun to explore a stylized Hercules character wearing glasses, in reference to our town's namesake.