pascal is a coffee shop specializing in fair trade, organic coffees, teas & hot chocolates. A big part of our business is also gourmet sandwiches, wraps, panini, salads etc... Our target customers are professionals at lunch time as well families and mummys in the afternoon at weekends, we are very child friendly.
I am a single shop at the moment with the view to expand by franchising. I want my logo to be simple, strong and recognisable and tells customers what to expect when visiting us.
I have uploaded a logo that I have done up myself. I would like something very similar but incorporating something into it that would tell customers what to expect when just looking at it (ie coffee etc..) I would like to tell as much as possible but at the same time as simple and to the point as possible. While not being to ambitious, I would like to have my coffee shop become a chain and a strong brand. I look forward to what you come up with. Please ignore the "@ arabica coffee co" in the existing logo