I am a new media consultant (consult on social brand marketing programs and enterprise 2.0 platform technologies) who also does photography. I often blend these two together but the photography can be viewed as a vertical stand-alone business offering (portraits, headshots, real-estate & event photography). I will be using this brand/logo to launch the photo site but very likely will use it for both the media consulting and photography.
My blog and photog site are currently basic black/white/grey but I could envision grey and orange. All of the above could work.