The demographics of our target audience are 13-18 year old girls (but also their parents to some extent). Specifically, girls in that age range that are committed basketball players looking to improve their game. We are targeting girls that meet this criteria nationally in the United States.
A possibile idea I had was the figure of a girl basketball player wearing a jersey viewed from the mid of her back (right below the numbers) to the top of her head. She is looking slightly to the left and her hair is in a ponytail (this identifies her as female). She is holding a basketball under her arm, and off in the distance is a hoop or fans, etc. The name of the company could possibly be where the last name on the jersey would go.
This is just a possibility and I am not a designer, and I would still like to see other creative ideas. I would really prefer to not have any female figures look like cartoon characters or caricatures. But, more realistic figures are welcomed. However, a female version of the Michael Jordan logo (this style figure not the exact one, because it not too cartoonish) may be workable as well.
What is key to this logo is identifying this company as a girls basketball company. Helpful word association with the feel for the logo and company: ambition, hard work, train, smart, simple, well-designed
This logo will definitely be going on: the cover of our DVD, t-shirts, website, and postcard size cards. Just something to keep in mind as you are creating.
Thank you for your help!