DJ RAP has been the undisputed queen of the turntables and the number one female DJ in the world, simultaneously a label owner, producer, and recording artist. She has been a prime mover, the prime female mover in fact, on the jungle and drum & bass scene. Six years ago her first album, LEARNING CURVE, was released on Sony in the UK and on Columbia Records in the USA and ended up selling 2 MILLION copies worldwide. She has many seminal dance classics to her credit, with several mix compilation CDs, and upwards of 20 releases on her own drum & bass imprint, PROPER TALENT.
Finally, we see the birth of "IMPROPA TALENT" the sister label to "PROPA". With an army of upcoming fresh talent and DJRAP's own production we see that a new style is born.
Tell us a bit about who you are and the people you reach
Our target market consists of fans of dance music all over the world.
What we're after is a new identity that is consistent with current design in todays evolving market. It should be immediately identifiable and it should look good very small as well as blown up in detail. This logo will appear on everything from flyers, to websites, to iTunes, to billboards.
Being that there are two labels, we'll need something that can coexist next to itself appropriately. This might be an inversion of the other, a color change, or some other way they can be displayed together without appearing confusing.