Unusual Wedding Rings and More offers more than just wedding rings. Most importantly we take just as much pride and care in our fine jewelry selections as we do our wedding bands. We sell a selection of anniversary bands, earrings, pendants and more. We are experienced, knowledgeable and have been in the business for 30 years. We compete against "mall jewelry stores" and want to be remembered for our caring and knowledge - not selection or sleek radio ads. See our picture attached- knowledgeable, elegant and caring.
Tell us a bit about who you are and the people you reach
We are moving from the diamond district in NYC to a geographically smaller area - we want to stand out, be distinctive and classy. We serve both the younger (soon to be married) market but also sell other types of jewelry. We pride ourselves in custom designed jewelry at affordable prices. So we are entering a new market, new log, new website and need to make a lasting first impression.
We need a logo that retains the good parts of our existing logo (see attached) but has a new refreshing look for our new store. We believe life is full of unforgettable moments (just like Pandora): http://www.pandora.netof /en-US like the class of http://www.tiffany.com but would like to incorporate some strong imagery into our logo (not just text). We want to be very approachable to our clients. We like the playfulness of: http://caralyndon.com/. Blue Nile feels good to us - the tag line works well - but may feel a little too sophisticated. http://www.jamesallen.com/ seems close to what we are looking for but like the strong but classy look of http://www.ice.com/.
Colors we like: #E6C687, blue like ice.com, #D22B12, black, gold
Text should include: "Unusual Wedding Rings" but need to convey that we do more than wedding rings.