New logo required for established Formula 1 news portal

totalf1.com

TotalF1.com is the premier Formula 1 news portal. We index all the F1 news as it breaks - 7 days a week, 365 days a year. The site was launched in 1999 and we have a loyal following with a steadily increasing audience.

Our demographic is mainly adult males (18-50+) with a love of motorsport, particularly Formula 1. They are passionate about the sport and their team or driver. Quantast shows the audience is generally more affluent with a high percentage of visitors either Graduates or Post Graduates.

We have been through various in house designed logos over the years and never really been 100% happy with them and we are looking to replace our current logo as you can see here http://www.totalf1.com

The logo will be used on a site redesign for the 2011 Formula 1 season.

There is no requirement to create a logo based on our existing logo or use the same colours.

The logo should contain the words Total and F1 (case not important) and maybe some sort or easily identifiable mark although this is not essential.

The logo will primarily be used on our website, although there may be requirements for it to be used on merchandise such as t-shirt, hats and mugs etc

Please see the attached image of a concept idea we have had which uses the F out of F1 to create a figure 8 race track. While we like the idea of this concept (and hope to receive some ideas based on it), it is not essential to use it in your logo as we are open to and happy to receive many different logo designs, so feel free to be creative!

The files we will require are:
Print file format - .ai (CMYK) (Vector based)
Web file format - .jpg and layered .psd (RGB)

Please do not use any stock images or clip art in the logo.

Please feel free contact me with any questions you may have.