Look to Give
Look To Give is a new search engine that enables not for profit (NFPs) organizations to turn their supporters Internet searching behavior into donations. Look To Give is a next generation search engine that NFPs support base sign up to and use, and in doing so, generate revenue for the NFP.
Our goals are:
To help NFPs raise funds to support their charitable works.
To enable NFPs to gain incremental revenue opportunities from their support base
To provide an extraordinary search experience for users so they retain and recommend the Look to Give search engine.
The audience we are seeking is quite broad, from NFP career professionals to volunteers in smaller NFP organisations.
The design needs to appeal to:
1. Fundraising managers, senior management and program decision makers in Not For Profit organisations.
2. Internet Search Engine users.
This is a 100% online brand as such the logo design needs to be highly suited to a web based visual environment.
The design must communicate professionalism, technical savvy combined with themes of altruism, fundraising and a personal touch (i.e. not too corporate.) Think Google, Yahoo, Bing meets Green Peace, Medicine San Frontiers and The Wilderness Society.
The logo should visually represent the value that the service offers. Firstly it is a quick, easy and painless way for NFPs to raise funds. Secondly, for supporters they are able to raise funds for causes they believe in simply by adopting a new search engine.
Look To Give and Look 2 Give (please supply both options)