GiftCardRescue.com allows people with unwanted gift cards to sell them for cash or exchange them for Amazon.com credits. We then sell the gift cards we buy on our website (http://www.giftcardrescue.com/) at a discount. Our company was recently featured on ABC's hit show "shark tank" where we successfully landed an investment. We would like to refresh our logo and follow that with a re-design of our website. We may choose to work with the winner on the site re-design. Regardless, the winner gets a feature on our high traffic blog and social media sites.
1. People who have received a gift card they don’t want and would like to sell them for cash. Some are hesitant to be selling their cards online and are looking for a company that projects instant credibility and trustworthiness.
2. Shoppers that are loyal to particular brands. They come to us because they want to stretch their money by buying discounted gift cards. These are people who spend quite a bit of money buying gift cards and want to be associated with a company that is appealing and credible/trustworthy.
Our goal is to refresh our logo and identity to stand out. We want our customers to see our refreshed logo as fun, modern, easy to remember and trustworthy.
Regarding the oval image in the current logo, we think it conveys the Gift Card Rescue process. Your redesign should:
- Be creative in the re-design, but not dramatic
- Simplicity is encouraged
- Focus on transforming the old logo into a modern re-design
Regarding colors, you are free to go in whatever direction you choose, as long as our existing customers can make a connection between the old and new logo.
Please note that the logo MUST be against a white background. Please DO NOT include the tagline in the logo.
Other things to note:
ONE. must look good big and small
TWO. must look good in grayscale
THREE. no stock image or clipart.
Best of Luck!