We are a group of mum's who have seen that there is a market for range of fun, pretty, girlie hair clips, headbands and hair ties which would appeal to every girl at school.
The target is both mum's (purchasers) and girls at every school.
We wish to create a great logo for our brand - School Stylin'
This logo is to represent a range of fun, pretty, girlie hair clips, headbands and hair ties which would appeal to every girl at school. It too keeps in line with the colours they are allowed to wear to their school.There are ten different colours namely: Light Blue, Navy Blue, Dark Blue, Yellow, White, Red, Brown, Green, Black and Maroon.
In the future the logo will also need to represent umbrellas, raincoats etc in the school colours too.
The price tag for the products are aimed to get great value for money and the end product will have a superior quality feel.
The brand image need to have a fresh, fun feel that adds sugar and spice that would appeal to the kids and parents of every school.
See the attached Bratz logo for an approximate concept - font, logo and brand has appeal
The logo would also need to incorporate an eco feel of raw and earthy. It may be that it is just the packaging is 'eco' but the logo would need to 'fit' i.e. work on a brown cardboard backing for accessories to clip or slide onto. A little stitch, like a sewing stitch running on the borders of letters could be used, however the image needs to "pop" and be really appealing and eyecatching!