Provides personal training/fitness sessions on both a an individual and group basis.
It is mainly based in outdoor spaces rather than in a gym
Tabono (known as the paddles) is an old african symbol. It represents perseverance, strength and confidence.
It also makes reference to the fact that you use your oars (paddles) to move you through life.
The business ideals are rooted in holistic care and overall well-being not just about looking good/strength. Hence the colour scheming. Im am not completely fixed on those colours however, so if you think you have a different colour mix that will also portray these concepts then feel free to experiment!
I would like to see some of those concepts/words (strength, perseverance and confidence) included in the logo; but am unsure as to whether this would make it too clutered. So to see a a few designs with and without those additional words would be great.
Overall i'm looking for quite a clean logo and professional - not too complex and something that definitely incorporates the actual symbol. It would also be great to see a couple of variations on the layout (ie: layout of the symbol and wording).