Fuoco (Fire) it’s the first take-away pizzeria that cooks entirely with a wood-fired oven.
There won't be hotplates, burners or other cooking methods that will not use fire, embers and the flames produced by the burning wood.
All the pizzeria’s concept orbits around a single element: the fire.
The focus, therefore, will not be on the pizza and on it’s ingredients but on HOW this pizza gets cooked.
From the dough to the toppings and stuffings, everything is cooked using wood and the traditional method. Even in the pots: made only of cast iron, iron or copper.
Because nothings beats the good old school.
The keywords that we would like to communicate are the followings: handcrafted, tradition, fire.
The audience we want to address it’s made of dedicated eaters, pizza loving and that isn’t scared to spend a bit more to eat a good product, healthy and entirely cooked on wood.
I'd like to explore the following colors:
Light neutrals: Purity, balance and sophistication.
Let designers make suggestions:
Dark neutrals: Formality, mystery, exclusivity and luxury.