The culture of the company is professionalism, superior service and high ethical standards. The company provides consulting services and is getting into some fiber optics work. The logo should be professional and corporate not fun looking or whimsical.
The company has primarily gotten business through word of mouth but it is time to create a brand identity and improve marketing.
The logo will be used on all of my promotional items such as business cards, invoices, and website.
This is my first time using the site and I see a lot of creative designs. I really need a logo for an upcoming sales pitch I will be doing shortly.
Tell us a bit about who you are and the people you reach
The target market is primarily Information Technology professionals. Several of our clients are local governments.
Since the name is long (HAL Technical Support Services, LLC) the logo can just use the letters HAL or if the whole name is used in the logo then I would prefer to see HAL in large letters and Technical Support Services in smaller letters. The logo should not have more than 3 colors. If the logo incorporates an abstract symbol it should go to the left of the company name. The typeface should be clear, simple and bold. The look of the logo should be clean and professional not like a cartoon. Do not use clip art.
The file type should be a common vector based logo format so the logo is scalable and could go to a printer without the file format being converted.
I tend to prefer symmetry but that is not a requirement.
Other than the proceeding requirements feel free to be creative.