Criterion HPS is a newly launched company pioneering a new market segment – delivering massive computing power in a small, energy-efficient unit.
The company vision is to create green solutions that take advantage of new computing architectures to overcome the most pressing enterprise challenges (related to space, mobility, power and cooling) at the lowest total cost of computing.
Criterion HPS partners with software manufacturers to deliver bundled software/hardware solutions.
Business-to-business and business-to-government. The brand must appeal to a broad audience, including commercial enterprises, Fortune 50s and government agencies. Criterion HPS targets both business executives and IT decision makers.
The new logo should look good in color and black & white. Please submit both options. The logo should also look good with or without the company tagline: Optimized Solution Servers.
Think innovation, green technology, compact solutions, high performance, scalable, data center consolidation, computing power, partnerships with leading software manufacturers, cost-effective, bundled solutions, reducing total cost of ownership.
Looking for a color palette that suits the personality of the company, but I would like to stay away from navy blue and gray so it doesn’t look too traditional.
This logo will be the basis for a new corporate identity and web site.