We are looking for a redesign of Southeast Pet's current logo to make it more contemporary and suitable for a website/online environment.
The update needs to retain some visual cue(s) from the original logo. Their current logo can be found at: http://www.southeastpet.com/
What inspires you and how do you envision the design for your business?
We need an updated logo for a pet product distributor, Southeast
Pet. Current logo reflects the Company's roots - the import and
wholesale distribution of live ornamental fish and associated
hard goods (aquariums & associated products) to independent pet
Over the years, the business has changed dramatically -
Southeast Pet no longer sells live fish, and instead offers its
independent retailers product for all traditional pet categories
(aquatic, pond, bird, cat & dog foods and product, reptile &
Company's current logo has been in use for the past 26 years and
is widely recognized. As such, update needs to retain some
visual cue(s) to suggest its origin.
That being said though, we are looking for a logo redesign that is more contemporary and appropriate for a website/online environment.
- -color: we have no color requirements (no need to use the current red)
-Style: professional, clean and easily reproducible
-Standard Web Formats (.jpg, .gif or .png); Vector Formats (.eps, .pdf or .ai)
-Need to feature “Southeast Pet”
- Only the “S” and “P” in “Southeast Pet” should be capitalized
-There should not be too much detail in the logo as it may be used in smaller pieces of marketing collateral
-No use of states, locations or regions in the logo