viavito is a new sports equipment brand. The initial range is to encompass treadmills, exercise bikes and fitness accessories such as yoga mats and pilates rings. In time, the range will be expanded into other sports equipment, clothing & footwear.
The logo will be getting physically placed on products. As such, it's imperative that the design which is expected to consist of the wording + a symbol looks good in a single colour printed against a variety of background colours.