Central Coast Active will be a printed magazine and website with stories about local events, activities, sports and athletes. Themes include running, biking, swimming, hiking, surfing, kayaking, fishing, golfing, and anything to get out of the house and go do.
It is focused on the central coast of California, based in San Luis Obispo County.
This logo will serve as the publication's title, so it needs to be somewhat horizontal in orientation. I imagine the words "Central Coast" being smaller and on top, with "Active" being prominent and the width of the logo. I like modern, web 2.0 logos, but it needs to look great in print, too.
Demos: ages 25-60, both sexes, married or single, 1 child on average, college educated, active & adventurous lifestyle.