Small panini restaurant with great coffee and great ambiance. Also different flavors great brewed ice t. Acoustic relaxing cafe music, wifi, comfortable chairs and cool ornaments reflecting "peace, love, laugh, live". Target market are young men and women seeking for a break from the office and stress while grabbing a healthy panini during their lunch hour.
There are different logos i like. Starbucks is nice, but i don't want to be labelled as a cafe only business. I want to be able to use the logo as an avatar too for social networks, and also be able to build a love brand that is compelling to young people.