We design, manufacture and sell innovative products that solve everyday problems on dairy farms. Our company is currently marketing products that provide nutritional benefits to dairy cattle.
Our target market are males between the age of 25 and 55 located in rural areas (farms) with a level of education ranging from high school to a college degree. Interests are mostly around agriculture, animal science and outdoor activities. They have strong conservative values both in their lifestyle as well as their buying habits. We have been using the slogan Design. Innovate. Solve.