Without going into too much of detailed information since the product is still under development, here are the concepts we would like incorporated in the design.
The focus should be on community of fitness enthusiasts and how that community increases fitness level for everybody. Keywords to focus are "fitness", "community", "health", "getting healthier together".
The product will be a website. Please focus on design decisions such as "Pinterest", "Posterous" etc.
Please think of creating and propagating a brand. Simplicity is key; and the value of design should immediately convey vitality and community. The logo should also scale on different devices and any pictorial or abstract component of the full mark should be able to stand on its own. Thank You.