This is an ecommerce site selling floor scales to the industrial market. The floor scales are manufactured of either steel and painted black or they will be fabricated of stainless steel. Therefore, the site will be populated with images of products that are black and silver, keep that in mind as you choose a color for the logo.
We are looking to portray an image of quality and durability.
The typical customer would be either an industrial buyer, plant manager, or in a small company, the owner. Floor scales are not something they want to spend a lot of time shopping for. They want to know it will work as promised and last a long time.