Florida Aesthetics is a new brand focusing on helping people adopt and enjoy healthy lifestyle through wellness, healthy weight loss, rejuvenation, skincare (including Botox injections), and laser hair removal. The practice is a medical center with two board-certified physicians on board.
Our target customers are middle to upper middle class women (75%) and men (25%) between the ages of 20 and 50.
We are looking for a very simple design that clearly spells out the name using light and soothing colors. The logo should convey life, beauty, wellness, and freshness (expressed in colors).
The Aesthetics space is very crowded and, in most cases, providers use similar logos and colors. So it is critical that the logo design stands out.
Please keep in mind that we will also be building a new web site with flat design and that we will use the logo colors to derive the website theme.