We own and operate world class driving experiences. Whether you want to learn advanced driving techniques in your road car or want to drive a Ferrari, Lamborghini, or a thoroughbred race car on our international race circuit, The Formula Company has an experience that will suit you.
Target audience are professional, 25+, they have probably dreamed of driving a race car, but aren't sure where to start. They are active people who may have an interest in motorsport, but might just want to learn how to drive better. They might have kids who are starting to drive and they want to make sure they are safe so they want to find a safe and trusted partner to train their kids. They aspire to the nice things in life. Luxury and an appreciation for simple, well designed products is a common. They come from a variety of demographic backgrounds, but they all love cars. Especially the supercars like Ferrari, Lamborghini and the Radical (photo attached). I like the idea of some form of line art showing the silhouette of a race car incorporated somehow. We don't have a slogan. Thanks