This is a fast food, sit down restaurant, that serves food that is of a better quality than typical fastfood. You'll eat off of REAL plates and use REAL utenzils. Our target audience is adults 40 and over who appreciate quality home cooked style food, not processed frozen food reheated.
This logo will be used on a large outdoor, lighted sign as well as in printed material throughout the restaurant. I would love a logo that was as ICONIC as Wendy's or Kentucky Fried Chicken with a skew towards the mature audience. HOWEVER, do not be afraid to submit a logo without the picture of a Granny and FEEL FREE to use iconic GRANNY type items...oven mitts, apron, knitting needles to paint the picture. A CREATIVE clean and inviting logo is what is important. If there is a Granny illustration, it should convey a warm inviting feeling. I do not need this LOGO to appeal to children, rather their parents and grandparents. Please keep that in mind. Granny's should be the most prodominant word with Comfort Cuisine being understated. This restaurant is located in a suburb of Chicago so I open to ICONIC Chicago symbols being incorporated in the logo if done ONLY in a clever way. Granny, the character or the word must be the focal point of the logo!