Laconica provides personal training and fitness development solutions to individuals, small groups and corporate clients.
the (fitness development) aspect of the name could be used in smaller lettering , subtly added to the logo. I would like the word Laconica as the prominent word in the logo.
with the word 'Laconica' one thought was to use the letters in upper case with the exception of the 'o' which would be in lower case with a horizontal line above it. Reason for this is that i want people to pronounce the word Laconica as (la-coh-ni-ca) - hence the line conveys the 'oh' sound.
so maybe LACoNICA (with the line above the o? - just a suggestion)
demographics - males 1/3 females 2/3 - between the ages of 25-45
interests - our clients typically have a interest in health and wellness and fitness. they are usually of higher income brackets.