My target audience is between 40 and 70 who are looking to create a living trust and/or engage in estate planning. These are legal services with an attorney. The company provides a service that is between the "Legalzooms" of the world (just legal forms) and traditional law firms (the charge a lot). It is a virtual legal service.
Please see other financial and legal logos as a reference (specifically Mint.com, Legalzoom, Nolo, Baker & McKenzie, lawyerforseniors.com, aplaceformom.com, senior.com, seniorhousingnet.com, etc.). Please study my current website (http://www.the-trust-store.com) and current logo. new website will be http://www.truststore.com. In the current logo though, it is supposed to be a legal file with estate planning inside. It is a very difficult concept to convey however. I would appreciate ideas on how to do this.