Ellen Springer is a business leader who is well-known and has received numerous awards. She is President of Strategic Business Resources, Inc., Legacy Wealth Management, Inc., and Run a Successful Business, Inc. She has provided business consulting as well as financial advising and tax services to businesses, professional practices, and individuals for over 25 years. Her "SBR" business was honored as one of the 2008 "Top 25 Small Businesses" in Cobb County by the Cobb Chamber of Commerce. She was honored as the Kennesaw "Citizen of the Year" in 2005 by the Kennesaw Business Association and the Cobb Chamber of Commerce. She received the 2006 Kennesaw Mayoral Award for Excellence, the 2006 National Association of Women Business Owners (NAWBO) Women Entrepreneur Inspiration Award, the 2005-2006 Kiwanis President’s Honor Roll for Outstanding Service and she was honored as a Woman of Achievement by the YWCA of NW Georgia in 1995.
She has recently been nominated for the 2008 SBA-Financial Services Champion Award for her work to promote small businesses. She is currently Board Member of the Marietta Kiwanis. A few of her previous leadership positions include: Past Chairman of the YWCA of NW Georgia, Past President of the Georgia Society of CPA’s-North Atlanta Chapter, Past President of the Estate Planning Council of North Georgia and Past-President of Women in Finance.
Tell us a bit about who you are and the people you reach
She is targeting small to medium sized businesses in an effort to help them "navigate the mine fields in the business world" and avoid the "School of Hard Knocks" in starting and running a successful business.
In an effort to reach more businesses and reduce the number of small businesses that FAIL, she wrote a book: “Turning Your Dream Business Into Your Bread and Butter: Recipes for Running Your Business From Scratch” (March, 2007, Morgan James). Her book has been nominated for one of the 2008 Georgia Writers Association Awards and was a #1 best seller on Amazon.com.
We are looking for a dynamic yet engaging, sassy yet powerful, elegant yet simple logo designed around Ellen's new domain name: "Navigate To Profits"
Ellen's favorite color scheme is predominantly Navy blue, with a possible contrasting green highlight (either dark or light). She wants the logo to display a "Compass rose-look" (i.e., to enhance the "Navigate..." theme), with a "nautical feeling" to it (i.e., a sailboat incorporated into the overall theme might work). She also likes to look of a world "globe", too. Some sort of "profits" theme might also be incorporated into this, too.
For examples of designs/colors she has utilized in the past, please visit her previous sites: "Springercpa.com" for "Strategic Business Resources, Inc." (her CPA firm)and "runasuccessfulbusiness.com" for her Internet Marketing and book marketing site. You can also get a sense of the colors she likes from this site, too.