I'm a UI and UX designer, and I'm responsible for the site's branding and the final product look and functionality. I am looking for a well designed site, not just another web2.0 design, and I believe the place to start with - is the LOGO!
• Urban Diners (Singles/Couples/Groups) - BiteHunter.com will attract restaurant goers in urban areas who love to go out and are interested in saving when they dine. The search engine capability will enable these users to find exactly what they are looking for. For example, they can find a great prix fix menu offered by one of Restaurant Week’s participating restaurants that decided to offer discounted entrees for an extended period of time, or a special incentive from OpenTable offering extra points to be redeemed for gift cards, if reservations are booked for specific days and times.
• Families - BiteHunter.com anticipates attracting families from cities or surrounding suburbs who dine out regularly or order food for delivery/pick-up and are looking for cost-effective dining options for their family.
• Tourists - Tourists will find the website very appealing; before they arrive at their destination they can search and find great dining offers and save money. Many of the tourists will be exposed to the site through travel partners such as Expedia, Hotwire and Hotels.com.
• Cell phone users - BiteHunter.com will have an effective application that will serve users on the-go by sending great restaurants offers based on their location directly to their phones.
BiteHunter.com will become the largest aggregator/search engine for outstanding dining deals, connecting patrons and restaurants, thereby providing customers with direct cost savings.
We will help customers find the best deals in any neighborhood, any cuisine and in any time of the day.
o Dining is all about 'fun'!
o 'Reliability' – BiteHunter is the authority for dining deal over the web
o 'Live and Dynamic' – the most updated source for dining deals and events
o 'Relevancy' - at biteHunter.com you can fins deals that are relevant for here and now
The site and the logo should look fun and vivid but NOT a mess of color. Not like corporate or web platforms sites. This website is about food, therefore it needs build an "appetite".