We are a launching a new product that will allow dealers across America to guarantee to their customers that they can lower their car payments. This amazing guarantee needs your killer designs.
This product will be an add-on product for some of our other advertising products. It will appear in print, web and tv campaigns.
We like the idea of a some sort of a shield - similar to supermedia.com - but we're not locked in on that. Also most auto manufacturers have developed Certified pre owned logos that look pretty good.
As far as colors go - we aren't married to any color - we would like to see the logos look good on as many sites as possible ie. a Ford site will likely be based on Blue and a Toyota site will likely be based on red. Our logo needs to look good on either site.
Tell us a bit about who you are and the people you reach
Our target audience will be car shoppers - more specifically car shoppers who are frustrated with traditional car sales tactics and who will respond well to guaranteed offers.
We need several different versions of the same main logo.
One plain stacked version. "Lower Payment Guarantee"
One plain horizontal version. "Lower Payment Guarantee"
One "process" version - "Lower Payment Guarantee Process" the word process can be part of the logo but clearly an add-on
One "Certified Dealer" version - this one needs to look very official as it will go onto many different advertisements for the dealership.
One "Certification Event" version - this one will be used on advertisements as well - to help drive traffic to the dealership.
We will also need one color versions of each.
The final files should be CMYK - *.ai - CS3 and should include any used fonts.