High intensity personal fitness training and self defence instruction to men and women who are already-fit and seeking next-level fitness and character-building challenges.
"High Test" is a dual play on words, encompassing both High-Octane fuel (i.e. Race Gas) and the High-Testosterone stereotype inherent in macho culture. I'd like the logo to be semi-serious to those themes, but showing that we're also sort of poking fun at ourselves, aware of the "macho" image. If there is potential to work in thematic elements of an archetypal warrior (Spartan, samurai, Viking, muscled male.. etc) that would be excellent. As it's a unisex endeavour with a male and female partnership, and many clients are female, having a powerful feminine element is important - a Valkyrie or shieldmaiden type aspect, minus emphasis on weaponry.