I run a real estate company in a midsized community: Marble Falls, Texas. There are many real estate offices in this area - big names like REMAX and Century 21 all the way down to mom & pop offices.
I am a "mom & pop" operation, as well, but I do own the premier website domain for real estate in this area: MarbleFallsRealEstate.com .
My target audience is anyone who wants to buy or sell or lease property in Marble Falls, TX, and the surrounding areas. I want to establish trust with the brand and I also want to appear bigger than I am by taking advantage of my domain name.
What I am trying to do is make my brand stand out from the crowd by appearing to be larger than these other offices I compete with. I am looking for a design that communicates that I am a big, serious office, and that I am a "superset" of all of the other offices because of my domain name.
I want people to think of MarbleFallsRealEstate.com in my local area similar to how someone might think of "Realtor.com" on the national level - it's a place you can go to see everything, rather than just being tied to a particular office or agent.
I want the brand/logo to be something that will look professional on my website and also stand out strongly on a yard sign.