I run a real estate company in a midsized community: Marble Falls, Texas. There are many real estate offices in this area - big names like REMAX and Century 21 all the way down to mom & pop offices.
I am a "mom & pop" operation, as well, but I do own the premier website domain for real estate in this area: MarbleFallsRealEstate.com .
Tell us a bit about who you are and the people you reach
My target audience is anyone who wants to buy or sell or lease property in Marble Falls, TX, and the surrounding areas. I want to establish trust with the brand and I also want to appear bigger than I am by taking advantage of my domain name.
What I am trying to do is make my brand stand out from the crowd by appearing to be larger than these other offices I compete with. I am looking for a design that communicates that I am a big, serious office, and that I am a "superset" of all of the other offices because of my domain name.
I want people to think of MarbleFallsRealEstate.com in my local area similar to how someone might think of "Realtor.com" on the national level - it's a place you can go to see everything, rather than just being tied to a particular office or agent.
I want the brand/logo to be something that will look professional on my website and also stand out strongly on a yard sign.