We manufacture racks for pickup trucks for transporting sporting equuipment, e.g. bikes, ski's, golf clubs, etc.
Using the concept of the 2 "M's" in the corporate name perhaps have the logo be a stylized M2 or "m - squared" - with a raised number 2. The capital "M" could be a snow capped mountain or something associated with sports as we are a sports related manufacturer. We plan on referring to our product as "M2", as in, "have you bought your M2 yet". The target market is active, sports minded people, especially biking, skiing, and traveling young families. Could also be hunting, fishing, etc.
Possible slogans or "tag lines" could be:
...M2 - we connect...
...M2 - we connect your stuff...
...M2 - connect with us...